4SIGHT

Spring 2021
InDesign
Photoshop   Fresco  Illustrator   Dimension

4SIGHT is a brand concept that markets art supplies for every kind of artist. The products are released in groups, and they contain a different sketch for each product line/group. Along with the minimalist packaging, the 4SIGHT app contains an AR integrated feature which uses image recognition to bring the black and white package to life. The package’s featured sketch is painted before the user’s eyes through their phone. Once scanned, painting templates that correlate with the type of sketch are unlocked on the app and are free for the user.